Doctoral thesis, which deals with customer satisfaction and customer loyalty in relation to a competitive advantage. Methodology used for purposes of doctoral thesis. The process of consumer satisfaction and consumer loyalty research. References to foreign literature. A formulation of objectives and hypotheses. Specifics of customer satisfaction in the field of services with a high proportion of personal folders.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:124625 |
Date | January 2010 |
Creators | Tůmová, Miluše |
Contributors | Chalupský, Vladimír, Bártová, Hilda, Koráb, Vojtěch |
Publisher | Vysoká škola ekonomická v Praze |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/doctoralThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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