Managing intangible returns from customer relationship management projects in the financial services industry /

Description

This research portfolio consists of three papers that together investigate the intangible returns generated from customer relationship management (CRM) programmes. / Thesis (DBA(DBusinessAdministration))--University of South Australia,

Links & Downloads

1. http://arrow.unisa.edu.au:8081/1959.8/78399
2. http://arrow.unisa.edu.au/vital/access/manager/Repository/unisa:44086

Tags

Financial services industry.

Financial institutions.

Customer relations

Additional Fields

Identifer	oai:union.ndltd.org:ADTP/286563
Creators	Bellhouse, Michael
Source Sets	Australiasian Digital Theses Program
Language	English
Detected Language	English
Rights	copyright under review