The master thesis deals with needs and expectations of consumer co-operative´s customers in the Tábor. The main aim is to find out degree of satisfaction of customers of the co-operative´s customers in the visited store and to determine their expectations from the point of view of the development of the supply of goods and services. The secondary aim is to find out if customer has enough stores at the place of his residence. Then to find out if the reason of person which does not buy here is the lack of COOP stores at the place of his residence. The diploma thesis is divided into two parts. The theoretical part is carried out by the external sources. It describes the terms of customer behaviour, customer´s satisfaction or cooperative and consumer cooperatives. The second part is the practical part. In this section a marketing research is realized. The data are assemble by the questionnaire survey. After that, recommendations are suggested for increase satisfaction of the consumers and co-operative´s customers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:376153 |
| Date | January 2018 |
| Creators | KŘEMENOVÁ, Michaela |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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