This thesis deals with the comparison of SERVQUAL method and on-line references in the monitoring of hotel guest satisfaction. In the chosen hotel is conducted research of online references and the questionnaire research of SERVQUAL method. Implementation of these researches aims for designing appropriate recommendations to improve of provided services and improve the relationships with customers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:187614 |
| Date | January 2015 |
| Creators | PETŘÍKOVÁ, Lucie |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0023 seconds