This master’s thesis lays emphasis on the satisfaction of the customer and building up relationship between the company and the customer. The thesis contains the measurement of passengers’ satisfaction with coach services offered by Student Agency, Ltd. and the proposal for improvement of these services, the aim of which is to attract more satisfied customers and to increase the occupancy of the routes. Thanks to this proposal, the company is able to strengthen its competitiveness.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:221508 |
| Date | January 2007 |
| Creators | Hadašová, Iva |
| Contributors | Hadaš, Jiří, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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