This thesis deals with customer satisfaction measurment at the Electro World shop in shopping center Avion Shopping park in Brno. First, primary and secondary goals of the thesis and methods of reaching those goals are defined. Second, theory needed for in-depth understanding of the problematic is introduced. In the following part, analysis of current situation is performed, which is then used as a basis for a questionnaire which is then evaluated and analysed. In the end, recommendations based on the questionnaire result analysis are suggested.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222842 |
| Date | January 2011 |
| Creators | Zahradník, Tomáš |
| Contributors | Krčmař, Michal, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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