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How customer loyalty programs can influence relational marketing outcomes using customer-retailer identification to build relationships /

Thesis (Ph. D.)--Ohio State University, 2007. / Full text release at OhioLINK's ETD Center delayed at author's request

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/191104703
Date January 2007
CreatorsHa, Sejin,
PublisherColumbus, Ohio : Ohio State University,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceConnect to resource online

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