This thesis deals with a business plan of constructing and running beach volleyball courts in Prague 3. The main target of this thesis is to create a business plan and evaluate its viability and profitability. Secondary targets are identification of convenient location for the project, creation of a financial plan and investment rate of return evaluation. The theoretical part contains definitions of key terms, general structure of a business plan and principles of methods applied in the second part. Practical part is the actual business plan, where are designed specific programs in order to increase occupancy of courts during work days. Practical framework also includes analysis of target customers, analysis of a competition, marketing and financial plan.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:194259 |
| Date | January 2014 |
| Creators | Šabatka, Jiří |
| Contributors | Kešner, Martin, Kotáb, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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