This diploma thesis entitled "Evaluation of the financial situation of the company and a proposal for financing advertising activities" deals with the processing of the evaluation of the current financial situation of the company using financial analysis tools. With the help of this evaluation, the steps for the implementation and financing of advertising steps are subsequently processed.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:443143 |
| Date | January 2021 |
| Creators | Baranyiová, Lucie |
| Contributors | Toman,, Petr, Ptáček, Roman |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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