Understanding customer relationship management from managers' and customers' perspective : exploring the implications of CRM fit, market orientation, and market knowledge competence /

Description

Thesis (Ph. D.)--University of Rhode Island, 2005. / Typescript. Includes bibliographical references (leaves 150-165).

Links & Downloads

1. http://0-wwwlib.umi.com.helin.uri.edu/dissertations/dlnow/3188835

Tags

Customer relations Marketing

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/67292578
Date	January 2005
Creators	Bang, Jounghae.
Source Sets	OCLC
Language	English
Detected Language	English
Source	View online ; access limited to URI