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Návrh programu měření spokojenosti zákazníků / Proposal of Customer Satisfaction Measurement Programme

This master thesis is focused on the measurement of customer satisfaction and building up the relationship between the company and the customer. The aim of this thesis is to apply gained theoretical data to practical measurement of customer satisfaction in H & M Hennes & Mauritz CZ, s.r.o. The task of the practical side is the proposal of improvement in providing services, according to the result of measurement of the customer satisfaction analysis which was implemented.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222786
Date January 2010
CreatorsMacháčková, Radka
ContributorsŘíhová, Lada, Šimberová, Iveta
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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