The thesis deals with the issue of strengthening the competitiveness of an engineering company based in the South Moravian Region, whose object of business is the manufacture and sale of electric motors, pumps, mixers, generators and derived devices. Proposed solutions are focused on the extension and improving of existing services with the aim of competitive advantages developing and also on the extension of activities and scope of company that will lead to the acquisition of new customers. Based on the conclusions of the analyzes is defined the future direction of the company, its strategic objectives and concrete proposals leading to the development of competitive advantages and strengthen the competitiveness of the company
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:319189 |
| Date | January 2017 |
| Creators | Šikula, Roman |
| Contributors | Dračka, Michal, Zich, Robert |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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