This thesis deals with the marketing research of customer satisfaction. It indicates the possible procedures for monitoring and measuring customer satisfaction, the specifics of small and medium-sized organizations. It describes in detail the research of customer satisfaction for the H-TIPOL Halašta. It includes data analysis and suggestions for improvement whose implementation can contribute to strengthening market position.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223168 |
| Date | January 2011 |
| Creators | Halaštová, Tereza |
| Contributors | Vaculínová, Lucie, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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