this master´s thesis concerned with the customer satisfaction marketing research company called Okay. the satisfaction analysis is perfomermed on the basis of questionnaire survey. The result of this work are recommendations aimed at increasing customer sasfaction and improve the services of the company thus alowing it to be more customer oriented.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223387 |
| Date | January 2012 |
| Creators | Mlezivová, Veronika |
| Contributors | Macinka, Jiří, Koleňák, Jiří |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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