This diploma thesis deals with a concept of arrangements designed to increase customer satisfaction of Pražírna, s.r.o. The first section describes the theoretical background. The following analytical section analyses activities of the company and its contemporary marketing mix. This section also contains an analysis of the corporation's background, marketing research and SWOT analysis. The last section suggests changes and recommendations for enhancement of customer satisfaction in the area of provided services and marketing communication.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:316871 |
| Date | January 2017 |
| Creators | Šivelová, Terezie |
| Contributors | Zapletalová, Pavla, Kaňovská, Lucie |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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