Impact of brand equity on the purchasing of consumer durables

Description

The purpose of this research was to demonstrate the importance of brand equity in the purchase of consumer durable goods, specifically heating, ventilation and air conditioning (HVAC) systems.

Links & Downloads

1. https://scholarworks.lib.csusb.edu/etd-project/3139
2. https://scholarworks.lib.csusb.edu/cgi/viewcontent.cgi?article=4212&context=etd-project

Tags

Brand name products Valuation

Branding (Marking) Management

Intangible property Valuation

Customer loyalty

Brand name products Valuation

Customer loyalty

Intangible property Valuation.

Marketing

Additional Fields

Identifer	oai:union.ndltd.org:csusb.edu/oai:scholarworks.lib.csusb.edu:etd-project-4212
Date	01 January 2007
Creators	Wells, David Michael
Publisher	CSUSB ScholarWorks
Source Sets	California State University San Bernardino
Detected Language	English
Type	text
Format	application/pdf
Source	Theses Digitization Project