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Analýza vernostného programu spoločnosti IKEA / Analysis of the loyalty program of IKEA

Based on the theoretical background concerning customer loyalty and loyalty programs, the master's thesis analyzes and assesses the loyalty program of IKEA. The program is compared to the loyalty programs of competitors on the Czech market. Based on the primary research using a questionnaire, the master's thesis studies the extent of participation of customers in the loyalty program, the way the program is perceived and for whom it is the most attractive. Improvements are proposed based on the findings.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72239
Date January 2011
CreatorsLukáčová, Jana
ContributorsChylíková, Hana, Stejskalová, Petra
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageSlovak
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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