Creating loyalty in relationship marketing a descriptive study of supermarket loyalty programs /

Description

Thesis (M.S.)--West Virginia University, 2002. / Title from document title page. Document formatted into pages; contains iv, 75 p. : ill. Vita. Includes abstract. Includes bibliographical references (p. 51-53).

Links & Downloads

1. http://etd.wvu.edu/templates/showETD.cfm?recnum=2378

Tags

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/49932510
Date	January 1900
Creators	Brumley, Catherine Maria,
Publisher	Morgantown, W. Va. : [West Virginia University Libraries],
Source Sets	OCLC
Language	English
Detected Language	English