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The impact of customer satisfaction and switching costs on customer loyalty : an empirical study in the health care industry in Taiwan

The aim of this research is to examine the effect of customer satisfaction and switching costs of customer loyalty through an empirical study of the health care and service industry in Taiwan. The significance of the research will affect hospital management throughout Taiwan and academics majoring in the field of customer loyalty and satisfaction. / Thesis (DBA(DoctorateofBusinessAdministration))--University of South Australia, 2005

Identiferoai:union.ndltd.org:ADTP/284306
Date January 2005
CreatorsShieh, Shew-Fang Fannie
Source SetsAustraliasian Digital Theses Program
LanguageEnglish
Detected LanguageEnglish
Rightscopyright under review

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