"July 2003" / Bibliography: p. 161-170. / 170, [28] p. : ill. ; 30 cm. / Title page, contents and abstract only. The complete thesis in print form is available from the University Library. / Builds a model of performance based on customer defined market orientation and which includes customer service (customer process) and customer retention (business performance). Examines the nature of market orientation and its impact on customer satisfaction and customer retention in the service sector. / Thesis (Ph.D.)--University of Adelaide, School of Commerce, 2003
| Identifer | oai:union.ndltd.org:ADTP/263166 |
| Date | January 2003 |
| Creators | Chen, Shu-Ching |
| Source Sets | Australiasian Digital Theses Program |
| Language | en_US |
| Detected Language | English |
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