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Modeling customer lifetime value.

Ho Yiu-chung. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 100-104). / Abstracts in English and Chinese. / Chapter Chapter One --- Introduction --- p.1-6 / Chapter Chapter Two --- Literature Review --- p.7-27 / Chapter Chapter Three --- Conceptual Models --- p.28-66 / Chapter Chapter Four --- Empirical Study --- p.67-85 / Chapter Chapter Five --- Discussions and Conclusion --- p.86-99 / Bibliography --- p.100 -104

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_323121
Date January 2000
ContributorsHo, Yiu-chung., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Source SetsThe Chinese University of Hong Kong
LanguageEnglish, Chinese
Detected LanguageEnglish
TypeText, bibliography
Formatprint, v, 104 leaves : ill. ; 30 cm.
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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