This study develops and tests a model that depicts how cognitive and emotional evaluations relate to customer satisfaction in leisure services. The model is tested within the context of visitors to the Rostock Zoo in Germany. Results of the study show that consumer satisfaction with leisure services is a function of both cognitive and affective evaluations where the affective evaluations dominate. Implications of the results are discussed. [Article copies available for a fee from The Haworth Document Delivery Service: 1-800-HAWORTH. E-mail address: getinfo@haworthpressinc.com Website: http://www.HaworthPress.com.
| Identifer | oai:union.ndltd.org:ETSU/oai:dc.etsu.edu:etsu-works-15303 |
| Date | 28 January 2003 |
| Creators | Benkenstein, Martin, Yavas, Ugur, Forberger, Dirk |
| Publisher | Digital Commons @ East Tennessee State University |
| Source Sets | East Tennessee State University |
| Detected Language | English |
| Type | text |
| Source | ETSU Faculty Works |
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