How exchange inefficiency and relationship quality mediate the influence of relationship marketing on performance the critical role of customer relationship orientation /

Description

Thesis (Ph. D.)--University of Missouri-Columbia, 2004. / Typescript. Vita. Includes bibliographical references (leaves 126-135). Also available on the Internet.

Links & Downloads

1. http://wwwlib.umi.com/cr/mo/fullcit?p3144448

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/60767610
Date	January 2004
Creators	Palmatier, Robert W.,
Source Sets	OCLC
Language	English
Detected Language	English
Type	Electronic books
Source	free to MU campus, to others for purchase