by Chan Kit Ping, Wendy. / Includes questionnaire in Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves 50-52). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF FIGURES --- p.vi / LIST OF TABLES --- p.vii / ACKNOWLEDGEMENT --- p.viii / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- FACTORS THAT CONTRIBUTE TO THE DEVELOPMENT OF TELEPHONE BANKING SERVICE IN HONG KONG --- p.7 / High Telephone Usage in Hong Kong --- p.7 / Telephone Banking Service as Differentiation Weapon --- p.8 / Hectic Life Style of Hong Kong People --- p.8 / High Property Prices in Hong Kong --- p.8 / Labor Shortage in Hong Kong --- p.9 / Chapter III. --- INDUSTRY REVIEW --- p.10 / Development of Telephone Banking Service in Hong Kong --- p.10 / Procedure of Using Telephone Banking Service --- p.12 / Variants of Telephone Banking Services --- p.16 / Chapter IV. --- LITERATURE REVIEW --- p.20 / Adoption of a Service Innovation --- p.21 / Adoption of New Banking Technology --- p.21 / Hypotheses Setting --- p.25 / Chapter V. --- RESEARCH METHOD --- p.27 / Research Information Needed --- p.27 / Research Design --- p.29 / Demographic Characteristics of the Sample --- p.33 / Chapter VI. --- RESEARCH ANALYSIS --- p.34 / Awareness of Telephone Banking Service in Hong Kong --- p.34 / Way of Learning about Telephone Banking Service --- p.34 / Adoption of the Service --- p.35 / Reasons for Using the Service --- p.35 / Frequency of Using Telephone Banking Services --- p.36 / Most Frequently Used Services --- p.36 / Satisfaction Level of Users --- p.37 / Reasons for Not Using the Service --- p.37 / Attitude Towards Telephone Banking Service --- p.37 / Psychographic Characteristics of Users vs Non-users --- p.38 / Chapter VII. --- RECOMMENDATIONS --- p.40 / Ways to Recruit New Users --- p.40 / Ways to Encourage More Usage from Existing Users --- p.43 / Operational Recommendations --- p.44 / Chapter VIII. --- LIMITATIONS AND SUGGESTIONS --- p.46 / Questionnaire Setting --- p.45 / Sample Size --- p.47 / The Use of Personal Questions --- p.48 / Suggestions for Future Researches --- p.48 / BIBLIOGRAPHY --- p.50 / APPENDIX --- p.53 / Questionnaire --- p.53 / Figures 1-13 --- p.63-80 / Tables 1-13 --- p.81-93
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_319303 |
| Date | January 1994 |
| Contributors | Chan, Kit Ping Wendy., Chinese University of Hong Kong Graduate School. Division of Business Administration. |
| Publisher | Chinese University of Hong Kong |
| Source Sets | The Chinese University of Hong Kong |
| Language | English |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, viii, 93 leaves : ill. ; 30 cm. |
| Coverage | China, Hong Kong, China, Hong Kong, China, Hong Kong, China, Hong Kong |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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