The inspection (verification) or Certification firm is to utilize professional specialist, technology and equipment, standing on an independent¡Aimpartial and objective position to conduct inspection, testing and assessment on the quantity/quality of commodity, performance of machinery and components, and implementation of the established quality system, then provide the supplier/buyer and stakeholder with certificate or report for fulfilling the contractual obligation or commitment made in the trade transaction activities. The inspection and certification are playing the role of pioneer in the process of technological development, and they are also one of the necessary pusher for business and industrial enterprises to achieve the target of enhancing product quality¡A obtaining international accreditation and increasing international competence.
In the current society of free trade and free economy, the inspection or certification firms, along with the consumers¡¦ awareness and the drastic competitions among inspection or certification industries, facing the daily increasing competition and consumers¡¦ demanding, should make research of how to adopt an appropriate competitive strategy, to look for the market niche, to enhance service quality, to understand customers¡¦ real needs and customers¡¦ satisfactions so as to broaden service scopes and customer groups for the purpose of accomplishing the objective of building the firm to last forever.
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This study is to explain the characters, current status and outlook of the inspection or certification industry, and to analyze the development history, performance and achievement of SGS Group in Taiwan - the world leader of verification, testing and certification organization. By employing the industry analysis method addressed by Porter and the SWOT analysis for Strength, Weakness, Opportunity and Threat, we discussed the effect of ¡§five forces¡¨ on SGS Taiwan¡¦s business strategy, the correlation of service quality and customers¡¦ satisfaction, and currently its implementation of the managing tools of Balanced Scorecard and ISO 9001 quality management system. In summary, we have derived the Key success factors for the inspection or certification industry, and submitted suggestions of strengthening business model and management strategy for other inspection or certification firms as reference and benchmark enabling them to provide best and integrated services for the business and industrial enterprises in Taiwan who are pursuing quality.
Key words:Inspection, Verification, Certification, Business Strategy, Service Quality, Customers Satisfaction.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0727101-094730 |
| Date | 27 July 2001 |
| Creators | Yang, Dennis |
| Contributors | I-heng Chen, Hsien-tang Tsai, Iuan-yuan Lu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0727101-094730 |
| Rights | unrestricted, Copyright information available at source archive |
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