The aim of this thesis is to evaluate the status of the region of Ile-de-France using a comparison of indicators within the PEST analysis and a survey questionnaire that identifies factors that affect business conditions in cooperation with the Czech Republic. In this thesis there are described the most important information about Ile-de-France, socio-cultural and economic characteristics, the business environment of the region and the relations between the Czech Republic and the region of Ile-de-France. The survey questionnaire was given to 46 Czech companies which entered the market of the region of Ile-de-France. Also the survey questionnaire and the results of the PEST analysis helped to identify opportunities and threats for Czech companies that intend to enter the regional market. In conclusion, there is an evaluation of what type of companies has a chance of success when entering and how it is possible to enhance cooperation between the region of Ile-de-France and the Czech Republic.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:201792 |
| Date | January 2015 |
| Creators | Kapounová, Helena |
| Contributors | Lešetický, Ondřej, Votava, Libor |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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