The main goal of the diploma thesis is to describe the development of content in Czech and American Playboy and compare them both over the years and the American and Czech versions with each other. The theoretical part of the thesis presents the development of both American and Czech Playboy and the changes that have occurred in the magazine are included in the cultural development and contemporary context of the USA and the Czech Republic. The diploma thesis seeks the causes of changes and development of the journal, in culture and society, in their changed attitudes, norms and values. At the same time, in this diploma thesis I deal with the Playboy audience and agenda setting. Three years 2010, 2015 and 2020 are selected for analysis in the practical part. As part of the quantitative content analysis, I examine which topics, articles and sections appear in the issue, which topics have disappeared or appeared over time and which part of the magazine is occupied by nudity. Using qualitative analysis, I focus on the transformation of the cover pages of Playboy magazine, the depiction of women on such cover pages and the comparison of American and Czech covers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:453397 |
| Date | January 2021 |
| Creators | Jiříková, Eliška |
| Contributors | Lütke Notarp, Ulrike, Cebe, Jan |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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