The title of the presented thesis is The Media Image of the Czech Republic in the English-speaking World. The media image of the Czech Republic is analyzed in three different English-written newspapers. The chosen newspapers are USA Today, The Daily Mail and The Australian. The overall goal of the thesis is to compare media images which are constructed by defined periodicals and it is reached by checking of the hypotheses which are defined in the introduction and thanks to the comparison of data gathered during the research. The theoretical part of the thesis anchors the work itself within contemporary theories and academic approaches. The news production with international news flows included are described in the theoretical chapter along with stereotypes and their relation to media images. The whole chapter is ended by subchapter about hard and soft news and subchapter about evaluation in media. The analytical part of the thesis begins with a description of a used research method and a definition of used data. Subsequently, there is a detailed description of used variables. The very last part of the whole paper presents complex results of the research, the hypotheses are proved or falsified and the differences among the media image of the analyzed newspapers are described.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:327743 |
| Date | January 2014 |
| Creators | Svoboda, Jan |
| Contributors | Trampota, Tomáš, Dvořák, Tomáš |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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