This thesis focuses on internet marketing and its use in the field of tourism promotion agency CzechTourism. It examines the use of various internet marketing tools and their impact on tourism in the Czech Republic. It also focuses on work detail CzechTourism marketing activities on the Internet in terms of media campaigns in the past two years. An integral part is an analysis of websites, which serve as the main tool to promote the Czech Republic.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113957 |
| Date | January 2011 |
| Creators | Doležalová, Lenka |
| Contributors | Vaško, Martin, Jarolímková, Liběna |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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