The academician-practitioner gap has been long discussed within the advertising community. There has been extensive literature published, numerous organizations formed and changes made in the academic and practitioner worlds, all to address and help close the gap. This report is an analysis of the academician-practitioner gap, what it entails, why it exists and what must be in place to begin properly reducing the gap. / text
| Identifer | oai:union.ndltd.org:UTEXAS/oai:repositories.lib.utexas.edu:2152/ETD-UT-2011-12-4583 |
| Date | 20 February 2012 |
| Creators | Lai, Jocelyn Shiuan |
| Source Sets | University of Texas |
| Language | English |
| Detected Language | English |
| Type | thesis |
| Format | application/pdf |
Page generated in 0.0017 seconds