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Komparace řízení cestovního ruchu v Českém Krumlově a v Jindřichově Hradci a návrh destinačního managementu / Comparison of tourism management in Český Krumlov and Jindřichův Hradec and design of the Destination Management Company

This thesis is focused on comparison of tourism management in destinations Český Krumlov and Jindřichův Hradec, on revealing weaknesses, finding examples of good practice and designing the Destination Management Company at the local level. The analytical part deals with analyzing internal and external factors of destinations Český Krumlov and Jindřichův Hradec and identifying appropriate strategies. In the synthetic part was carried out design of the Destination Management Company for the destination Jindřichův Hradec. Part of the project is financing plan.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:126563
Date January 2012
CreatorsŠKRLETOVÁ, Iveta
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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