The diploma work deals with the destination management of Pilsen region. First part of my work describes the theoretical solutions. The diploma work continues with collection and analysis of primary and secondary date. In this part is possible to find the informations about conditions for development of tourism, about the methods of marketing diversification of pilsen tourist region, there are the organization of destination management of Pilsen region and the individual activities executing with this organization. The following part is considering with evaluation of gathered informations, recapitulates activities executing within destination management of Pilsen region and inquire current controling of destination.The diploma work also offers a group of steps for improvement of destination controling of Pilsen region as an important destination of tourism.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:51394 |
| Date | January 2009 |
| Creators | FRYČOVÁ, Martina |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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