The master's thesis deals with the importance of information and communication technologies (ICT) for destination marketing. At first define the current status of ICT in tourism and subsequently constitutes e-marketing tools and are initially listed tools which can destination motivate potential visitors, and then presents the information sources during their stay. This master's thesis aims to analyze e-marketing tourist area Kladske pomezi and using questionnaire to find out importance ICT for tourists. Primarily, what technologies are used while traveling and for what purposes. Afterwards, to find out what information to tourism participants in the terrain most lacking, how they evaluate a website Kladske pomezi and what information is most lacking at the websites of destinations. Subsequently derive conclusions and determine recommendations for destination management and marketing Kladske pomezi.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193060 |
| Date | January 2014 |
| Creators | Holinková, Lenka |
| Contributors | Vaško, Martin, Abrhám, Josef |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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