This paper deals with the promotion of Germany on the tourism market, especially in the Czech Republic. The aim is to investigate the effects of Deutsche Zentrale für Tourismus on the Czech market. The theoretical part characterizes the term destination and focuses on marketing of the destination. It also clarifies running tourism at governmental level. The practical part focuses on Deutsche Zentrale für Tourismus. A main part of this paper is personal research carried out on travel agencies, journalists and end users. It is based on survey research.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75030 |
| Date | January 2010 |
| Creators | Vinikarová, Anna |
| Contributors | Jarolímková, Liběna, Herget, Jan |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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