That drug treats what? the effect of emotional tone and narrative style on the memory link between brand name and medical condition treated in direct-to-consumer pharmaceutical advertising /

Description

The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on September 25, 2009). Thesis advisor: Dr. Paul Bolls. Vita. Includes bibliographical references.

Links & Downloads

1. http://hdl.handle.net/10355/5733

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/439892732
Date	January 2008
Creators	Malle, Jennifer. Bolls, Paul David,
Publisher	Columbia, Mo. : University of Missouri--Columbia,
Source Sets	OCLC
Language	English
Detected Language	English
Type	Electronic books. Electronic dissertations.
Source	Freely available online