The subject of the diploma thesis is to identify and assess the current strategic position of company AUTO JAROV s.r.o. and to suggest the partial strategy and recommendations for the future development of the company. The theoretical part defines the theory of strategic management, especially analysis of the external and internal environment of the company which is followed with the methodology of making strategies. The practical part describes the selected analyzed company, analyzes the external environment of the company with a focus on field of sales of new and used vehicles. The next is internal analysis, which identifies strengths and weaknesses of the company. There is summary SWOT analysis at the end, which uses the conclusions of the conducted analysis and there is formulated strategies and recommendations for the company on that basis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193960 |
| Date | January 2015 |
| Creators | Šlechta, Pavel |
| Contributors | Dvořák, Jiří, Luštický, Martin |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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