Cause-related marketing partnerships : an application of associative learning theory principles for both short and long-term success for the brand /

Description

Thesis (Ph. D.)--Southern Illinois University Carbondale, 2007. / "Department of Marketing." Includes bibliographical references (leaves 95-107). Also available online.

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Dissertations

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Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/299575954
Date	January 2007
Creators	Thomas, Michael L.,
Source Sets	OCLC
Language	English
Detected Language	English
Source	Available to subscribers only.