This diploma theses deals with the construction of the neoplasm Biomother in the Czech media between 2010-2015. The 'bio' concept, label borrowed from organic agriculture, resonates in public for quite long. The research component of this theses brings an explanation, why the notion of bio was connected with motherhood, and also why media has changed its meaning and brought new defining topics to it. There are 3 main questions to be answered in the theses. How did the picture of Biomothers change between the years 2010-2015? What other characteristics have been included in the topic? What role does media have in this case: Do they serve as a booster of alternative values or, do they tend to promote conservative values? Media portrayal of Biomothers showed considerable dynamism during the examined period and it altered to greater complexity and controversy. Some features, that accompanied the notion biomatka from the start, remained unchanged and are key for its interpretation. This includes the tendency to search and buy organic products, support an all natural lifestyle, and searching for forms of alternative treatments. During the analysed period (2010- 2015) the relatively uncomplicated and positive image of Biomothers, as a worshiper of organic farming, natural lifestyle and organic products,...
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:347589 |
| Date | January 2016 |
| Creators | Lišková, Iva |
| Contributors | Vochocová, Lenka, Šmejkalová, Jiřina |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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