The purpose of the study was to investigate Oriental women's clothing acquisition behaviors and to compare their body measurements with the measurements listed in Voluntary Product Standard, PS 42-70. A questionnaire was administered to 101 Oriental women residing in Tucson, Arizona. Thirty-nine body measurements were taken from each subject in the sample. The major type of store used most frequently was department store. It appears that Oriental women were not impulsive buyers or influenced by suggestive selling techniques but highly represented careful shopping characteristics. Fit was the most important consideration in purchasing a garment. Newspapers were the major information source of fashion for Oriental women. A significant fitting problem area appeared in garment length when Oriental women purchased ready-to-wear. Bigger differences were found in vertical than the circumference body measurements for Oriental women when the mean of body measurements was compared with the PS 42-70 measurements.
| Identifer | oai:union.ndltd.org:arizona.edu/oai:arizona.openrepository.com:10150/276899 |
| Date | January 1988 |
| Creators | Gim, Geummi Jung |
| Contributors | Reich, Naomi |
| Publisher | The University of Arizona. |
| Source Sets | University of Arizona |
| Language | en_US |
| Detected Language | English |
| Type | text, Thesis-Reproduction (electronic) |
| Rights | Copyright © is held by the author. Digital access to this material is made possible by the University Libraries, University of Arizona. Further transmission, reproduction or presentation (such as public display or performance) of protected items is prohibited except with permission of the author. |
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