The research presented here examines a new definitional framework of creative autonomy that was designed with regard to the negotiated nature of creative autonomy and its relationship to the multiple identities of creative labourers. Having identified several limitations in the existing literature on creative autonomy, I argue that there is a need to observe creative labourers through a more appropriate lens—one which understands the paradoxes and dilemmas that today’s creative labourers experience in an undeniably commercial working environment. I suggest that such paradoxes and dilemmas, and the balance that needs to be attained, can be better understood if we consider the concept of the multiple identities of creative workers. Based upon this, I propose a new framework of creative autonomy, which seeks to appropriately reflect the distinctive attitudes of creative workers by taking into account the many concurrent desires manifest in the workplace. To empirically examine the new framework of creative autonomy and the concept of the multiplicities of creative labourers, the case of Main PDs in the South Korean light-entertainment television industry was selected. By observing the lived experiences of Main PDs, I attempt to reveal the negotiated nature of creative autonomy, which is the foundation of the new framework proposed in this study. Consequently, the significant industrial value of individual creative labourers who are able to negotiate and balance various intrinsic and extrinsic needs or demands in the creative production process becomes clear, and I then conclude by suggesting a need to establish a new management strategy so that broadcasting organisations are able to retain and manage professionalised PD labourers in the shifting labour market, for the development of not only organisations but also the creative workforce and the industry as a whole.
| Identifer | oai:union.ndltd.org:bl.uk/oai:ethos.bl.uk:707420 |
| Date | January 2016 |
| Creators | An, Chairin |
| Publisher | University of Warwick |
| Source Sets | Ethos UK |
| Detected Language | English |
| Type | Electronic Thesis or Dissertation |
| Source | http://wrap.warwick.ac.uk/87341/ |
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