Through out its history, traditional radio station has left part of its listener unsatisfied. Social media is a hot new media, that allows a group of stranger come together because of the same interest; share and exchange information. A lot of traditional media try to join this new media but for radio stations it¡¦s still at a early stage trying to uncover user¡¦s need without a clear direction. This research is a first attempts trying to discuss the relationship between social media user behavior and the traditional radio stations.
This research attempts to discuss the relationship between social media user behavior and the operation of radio management. By analyzing radio station¡¦s Facebook fans page in order to understand users motivation, behavior and reasons of satisfaction. Through that hoping to understand user¡¦s need and design radio station base on their needs. Further reinforce the likeable towards the fan page even raise the loyalty the fans have for the station
Assume user behavior will affect lever of satisfactory, look through the relationship between user behavior and lever of satisfactory, in the six behavior include pressing ¡§like¡¨, ¡§leave a massage¡¨, ¡§share¡¨, ¡§chat¡¨,¡¨read message¡¨,¡¨event¡¨. Four of then are related with level of satisfactory. Research design and method, the questions are structure to discuss questions includes:
--Discuss what actions will satisfy the user on the radio station¡¦s Facebook fan page --Analyze what are the actions that are satisfying for the users on the radio station¡¦s Facebook fan page.
By using surveys, analyzing data, and discussion. This result shows, the user on Facebook can receive satisfaction and willing to recommend it to friends.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0809111-162911 |
| Date | 09 August 2011 |
| Creators | Ni, Pei-pei |
| Contributors | Chao, Ping-Yi, Bing-Chiang Jeng, Jin Feng Uen |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0809111-162911 |
| Rights | user_define, Copyright information available at source archive |
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