This thesis is aimed at the analysis of external and internal environment in the company Pribina. The aim of the thesis was to make PESTE analysis, Porter's five forces model, Analysis of internal sources and SWOT analysis. The key purpose was to evaluate the current situation and suggest some improvement of these conditions.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72406 |
| Date | January 2008 |
| Creators | Fišarová, Markéta |
| Contributors | Dvořák, Jiří, Kovář, František |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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