The problem with which this paper is concerned is to observe and appraise the retail advertising and promotional procedure of five of the Dallas department stores. After observing their advertising methods, an attempt will be made to conclude whether their efficiency might be increased through use of different advertising and promotional policies.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc83544 |
| Date | January 1949 |
| Creators | Drake, Jerry E. |
| Contributors | Cox, Eli P., Robbins, W. D. |
| Publisher | North Texas State College |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | iv, 80 leaves, Text |
| Coverage | United States - Texas - Dallas County - Dallas |
| Rights | Public, Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved., Drake, Jerry E. |
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