Masters´s thesis deals with the communication strategy of DEL a.s. company which operates in industrial B2B markets. Author‘s proposal of solutions improve communication strategy in area of impersonal communication with customers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241568 |
| Date | January 2017 |
| Creators | Ubr, Roman |
| Contributors | Holec, Roman, Schüller, David |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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