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Impact of risk disclosures through direct-to-consumer advertising on elderly consumers' behavioral intent

Thesis (Ph. D.)--Ohio State University, 2003. / Title from first page of PDF file. Document formatted into pages; contains xv, 159 p.; also includes graphics (some col.) Includes bibliographical references (p. 152-159). Available online via OhioLINK's ETD Center

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/60518709
Date January 2003
CreatorsNikam, Prashant Tukaram,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceConnect to this title online

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