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Kupní rozhodovací proces při nákupu mobilního telefonu / Purchasing decision-making process during a mobile phone buying

The goal of my thesis was to characterize using of mobile phones and particular phases of purchasing decision-making process during a mobile phone buying in the czech market and pursuant to this define some marketing recommendations for producers of these devices. I have also verified or defeated hypotheses defined by me. I have used the information gained by secondary research and method of questioning and I have written the results down in the charts or graphs. Then I have summarized chosen findings and suggested recommendations.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:76324
Date January 2009
CreatorsKubíková, Michaela
ContributorsZamazalová, Marcela, Koudelka, Jan
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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