This thesis analyses behaviour of consumers within the South Bohemian food market. First part theoretically describes basic concepts concerning this topic. Next part consists of research regarding South Bohemian merchant chains, primarily focussed on the number of them. Following section consists of a questionnaire. The aim of the research is to define consumers' behaviour in the food market. All data gathered and recommendations for change are summarized at the end in discussion and summary.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:174160 |
| Date | January 2014 |
| Creators | MURTINGEROVÁ, Jana |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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