Technology makes buying faster, smarter, and more convenient for consumers, and supplies endless opportunities for impulse buying. Research of this topic examines influencers for impulsive online shopping, and marketing techniques used to encourage such actions. After a thorough literature review to identify important factors relating to impulsive purchases and to develop hypotheses, a survey is conducted to provide data on which the hypotheses can be tested. The survey is divided into four sections examining the effectiveness of online marketing techniques, shopping habits, Internet habits, and questions relating to a recent online impulse purchase. Theories to test include ones relating to customer service, customer impulsiveness, website personalization, time pressure created by websites, comparison shopping, and the flow of an Internet session. After the running of several regression analyses, the researcher finds the most significant factors for online impulse purchases are those that are important in offline retail outlets as well. Technology does not create impulse buyers, it provides impulsive consumers more resources to shop and the ability to complete transactions in a short amount of time, making those purchases truly a reaction to an impulse.
| Identifer | oai:union.ndltd.org:LSU/oai:etd.lsu.edu:etd-12312011-230123 |
| Date | 13 January 2012 |
| Creators | Crafts, Claire Elizabeth |
| Contributors | Scotter, James Van, Pawlowski, Suzanne, Chun, Young |
| Publisher | LSU |
| Source Sets | Louisiana State University |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lsu.edu/docs/available/etd-12312011-230123/ |
| Rights | unrestricted, I hereby certify that, if appropriate, I have obtained and attached herein a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to LSU or its agents the non-exclusive license to archive and make accessible, under the conditions specified below and in appropriate University policies, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report. |
Page generated in 0.0126 seconds