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Kupní rozhodovací proces spotřebitele na trhu sušenek a oplatek / Purchasing decision process of consumers in the sweet biscuits and wafers market

The aim of this diploma thesis is to analyze a purchasing behavior of consumers in the market of biscuits and wafers, find specifics and map out the usage of sales channels. The first part focuses on the theoretical apparatus that helps to understand consumers' predispositions, lifestyle and purchasing decision process in general. The second part concentrates on biscuits and wafers and the current situation. The third practical part deals with the results of marketing research of consumers in biscuits and wafers category.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17392
Date January 2009
CreatorsMihoková, Jana
ContributorsKoudelka, Jan, Kopáčková, Lenka
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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