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Faktory ovlivňující výběr e-shopu při realizaci nákupu / Factors influencing the choice of e-shop in the shopping process

The first chapter covers the basics of the Internet as well as the strenghts and weaknesses of online shopping and data collection. The second chapter describes the decision-making process of the consumer along with possibilities of communications with customers and the differences between the bricks-and-mortar and the online customers. The third chapter provides research and results evaluation methods. The fourth chapter describes the selected search portals that help customers with the choice where to shop. The last chapter is devoted to the results of quantitative and qualitative research together with the recommendation of elements that an online store should include.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197842
Date January 2013
CreatorsLovas, Jan
ContributorsKubálková, Markéta, Topolová, Ivana
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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